Creative Partner


After nine years with Ogilvy as Creative Director and over 18 years in the business I have found that I am neither especially clever nor especially gifted. I am only very, very curious. I am a writer, photographer and wordaholic. I enjoy all things technological and am curious about all things inconsequential.

I like advertising. I like it because it forces you to get to the fucking point. The rule of a web banner is that you get seven words or less. A TV ad gives you twenty seconds to get your story across. A radio ad gives you sixty, if you’re lucky. Advertising also gives you variety. You can work on a serious tampon ad for half your day and then a rocking chair ad for the other half. You work in radio, which is strictly aural. You work in print, which is strictly visual. You work in digital, which is both.

I have also learnt that there is actually a purpose to life. We are born to die – so let’s not take things too seriously please.

(Special thanks for the headline and curious quote to Albert Einstein)