Go the Fuck to Sleep, is a bedtime story written by an exasperated New York dad whose toddler was driving him nuts at night. Exhausted and frustrated, the author Adam Mansbach posted a Facebook comment stating the new title of his new children’s book, “Go the Fuck to Sleep”. Mansbach’s friends appreciated his humor and following an enthusiastic response, he decided to actually start writing the book and enlisted the help of his friend, Ricardo Cortes to create the illustrations. It’s a picture book for grown-ups, full of swearing and darkly comic thoughts about children and the difficulty in getting your child to sleep. It’s interesting to see how a concept on Facebook became an Amazon best seller almost over night with the power of viral marketing and social media online.